In December 2022, I began a study to answer one question:

Why Do 97% of Traders Fail?

Why Do 97% of Traders Fail?

The premise was simple; most traders don’t follow their own plans consistently.

After trading with rules-based strategies since 2015, I discovered success isn’t about catching every move, it’s about focusing on high-probability setups, managing risk, and building discipline.

But what I uncovered next went deeper than I ever imagined…

What 4,000+ Trader Interviews Revealed

Through testing and interviews, I discovered traders' true motivations went beyond profitability:

Career Change

Leaving jobs or careers they dislike

Retirement Planning

Catching up on under-funded retirement accounts

Supplemental Income

Extra $200-$500 per day

$48,000-$120,000 per year

This was their true "why" but their habits were sabotaging them.

The Common Struggles We Found

Strategy Overload

Testing 10+ software packages simultaneously

Chart Complexity

Staring at 20+ charts at once

Tracking Chaos

Spreadsheets instead of structured review

FOMO Trading

Fear, greed, and blown accounts from trying to capture everything

These weren't random failures. They were systematic problems appearing repeatedly.

From Entrepreneurial Roots to Trading Mentor

Shawn Brace grew up learning that solving problems creates opportunity. By 15, he launched his first business, and later built a career as a Financial Advisor managing over $100 million in assets. He went on to build and lead eight companies, always focused on helping people succeed.

After interviewing 4,000+ traders, Shawn realized most don’t fail from lack of knowledge—they fail from lack of discipline and support. That insight sparked Trading Advisor: a platform built to align strategies with trader psychology, provide proven tools, and offer mentorship that helps traders achieve consistency.

“Trading Advisor exists to make sure you don’t just learn the markets—you master yourself.” – Shawn Brace

Why We Created Trading Advisor

The Four Tools That Guide Your Growth

Each tool supports a different part of your growth, creating a complete trading system.

After 13+ years as a professional trader and 26+ years managing assets, I realized most traders are not failing because they lack a strategy. They are failing because they lack a system.

So in 2024, we built Trading Advisor to give traders a real blueprint, powered by four core tools:

Understand your natural trading style

Build clear, rules-based structure

Track real results and execution

Get real support and accountability

That foundation solves the real problem: turning trading from “guessing” into a repeatable process.

Why We Launched The Spark Sprint

Once Trading Advisor launched, we saw something clear.

Traders did not need more information.

They needed a guided way to install the system fast.

So in 2025, we launched the Spark Sprint, a 30-day trading transformation built from 4,000+ trader struggles, designed to solve the four hidden traps behind most failures:

  • Misaligned Trading Personality: trading a style that does not fit you.

  • No Real Plan: relying on decisions in the moment

  • No Data Tracking: improving off emotions, not evidence

  • No Accountability: falling off when nobody is watching

Spark is the fast track that turns the Trading Advisor tools into daily habits and real consistency.

Not Ready Yet? We’d Love Your Feedback.

We know investing in yourself is a big decision. If today isn’t the right time, we’d love to know what’s holding you back so we can serve you better.

Copyright © 2025 Trading Advisor. All rights reserved.

The risk of loss in trading futures can be substantial. You should therefore carefully consider whether such trading is suitable for you in light of your financial condition. In considering whether to trade or to authorize someone else to trade for you, you should be aware of the following: If you purchase or sell a futures contract, you may sustain a total loss of the initial margin funds and any additional funds that you deposit with your broker to establish or maintain your position. Thus, trading of futures may not be suitable for everyone and may involve the risk of losing part of your money, all of your money, or even more than all of your money. The placement of contingent orders by you or by your broker, such as a “stop loss” or “stop limit” order will not necessarily limit your losses to the intended amounts, since market conditions may make it impossible to execute such orders. The high degree of leverage that is often obtainable in futures trading can work against you as well as for you. The use of leverage can lead to large losses as well as gains.

Futures prices can be highly volatile and unpredictable. Price movements of futures contracts can be influenced by political, economic and many other factors which are outside of a trading system’s or your broker’s control. No assurance is given that a customer will not incur substantial losses. Futures trading is highly leveraged. The low margin deposits normally required in futures trading permit an extremely high degree of leverage. Accordingly, a relatively small price movement in a futures contract may result in immediate and substantial loss to an investor. Like other leveraged investments, futures transactions may result in losses in excess of the amount of money invested.

Our trading systems are dependent to a significant degree on the proper functioning of the computer systems used to generate trading signals. Accordingly, systems failures, whether due to third party failures upon which such systems are dependent or the failure of the broker’s hardware or software, could disrupt trading or make trading impossible until such failure is remedied. Any such failure, and consequential inability to trade (even for a short time), could, in certain market conditions, cause a client’s account to experience significant trading losses or to miss opportunities for profitable trading.

The trading systems offered here are highly technical. The profitability of trading under these systems depends on, among other things, the occurrence of significant price trends which are sustained movements, up or down, in futures prices. Such trends may not develop; there have been periods in the past without price trends. No assurance can be given that these methods will be successful in the future, or that investment results will be similar to those achieved or illustrated in the past. Although every attempt is made to ensure the accuracy of illustrated results of our trading system, we cannot guarantee such, due to inaccuracies and fluctuations in data or errors in calculation. There are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance results is that they are generally prepared with the benefit of hindsight. Another one of the limitations of hypothetical trading is that such trading does not involve financial risk and no hypothetical trading record can completely account for the impact of financial risk in actual trading.

Prior to buying or selling a futures contract, an investor will need a broker, and you must meet suitability requirements in order to trade these specific instruments. By accepting this disclaimer you are acknowledging the risks involved in trading the futures markets and are also acknowledging that you, the subscriber, and not Trading Advisor, are solely responsible for any losses, financial or otherwise, as a result of using our trading systems. Trading Advisor shall under no circumstances be liable for any lost profits, lost opportunities, misstatements, or errors contained within these pages. You also agree that Trading Advisor will not be held liable for data accuracy, server problems, or any special or consequential damages that result from the use of, or the inability to use, any or all of the materials published on our website. You agree to hold Trading Advisor harmless for any act resulting directly or indirectly from this site, its data, content, materials, associated pages and documents. You agree to defend, indemnify and hold us and our affiliates harmless from any and all claims, liabilities, costs and expenses arising in any way from your use of any services provided by Trading Advisor. Trading advisor provides the information, services and products on this website “as is” without warranties of any kind. In no event shall Trading Advisor, its managers, agents and employees be liable for any loss or injury, direct or indirect, incidental, consequential, special or exemplary damages, or any damages whatsoever arising from the use or performance of this website or from any information, services or products provided through this website.